‘Dynamite’ is all but a contemporary Rihanna, Ke$ha or Katy Perry song with incidental heavy guitars to give the pretense of a rock band. Consider Amaranthe the Scandinavian populist rock equivalent of Ellie Goulding. From the look of things “Massive Addictive” is more or less the band’s breakthrough album to a wider audience, and it would be foolish for Mörck to not capitalize fully on what can only be truthfully described as a techno-pop hybrid. Olof Mörck, who writes and produces all of the band’s music, apparently realized this, and downplays these elements in favor of tantalizing club beats, big vocal hooks and earworm choruses. The non-pop aspect, which in actuality is more of the heavy rock persuasion to the more discerning listener, on “Massive Addictive” is negegible at best and incidental at worst. It has the clubby beats, the techno synthesizers, massive choruses and addictive sensual female vocals.Īmaranthe, who took their name from a plant, released a pair of little heard albums with “Amaranthe” (2011) and “The Nexus” (2013) prior. “Massive Addictive” is the ideal club music. Amaranthe combines the best traits of rock, Eurodance and 90s video game music into a danceable, rocking pop songs.
The songs are catchy, memorable – and it is pristinely produced.
Fronted by Elize Ryd and boasting a sound that combines the best of 90s Eurodance with throbbing rock riffs “Massive Addictive” is one of those pop albums that’s truly hard to stay away from. The most unlikely candidate for pop sentation of 2014 is Swedish-Danish band Amaranthe, who initially formed as Avalanche in 2008.
0 kommentar(er)
